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Marketing Frameworks Explained

Marketing Frameworks Explained

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What really works in marketing, explained framework by framework across 256 pages of usable knowledge.

  • 28+ Marketing Frameworks
  • 50+ Examples, Real-world Insights
  • From Fundamentals to Advanced Strategies

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28+ marketing frameworks

About Marketing Frameworks Explained

With over 28+ marketing frameworks, this e-book is your comprehensive guide to mastering the art and science of marketing.

From fundamental concepts such as supply and demand, market research, and segmentation, to intricate frameworks like STP marketing models, Ansoff Matrix, and the Blue Ocean Strategy, this e-book covers it all.

Dive into real-world scenarios – with 50+ illustrations for clear, easy understanding.

It isn't just about the theory; we've made sure to include content that guides you through implementing these frameworks, be it creating customer personas, devising a selling point, or adapting and evaluating your marketing strategies.

What you get inside

Table of contents

    Part 1: Marketing Foundations
  1. Introduction to Marketing Strategies
  2. Definition of Marketing
  3. What Marketing Isn’t
  4. What Is a Marketing Strategy
  5. Importance of Marketing Strategy
  6. Why You Need a Marketing Strategy
  7. Impact on Organizations and Communication
  8. Understanding Marketing Basics
  9. Supply and Demand
  10. Explaining Demand
  11. Explaining Supply
  12. Finding an Equilibrium
  13. Theory or Law
    14. Part 2: Market Research and Segmentation
  14. Market Research
  15. Understanding Market Research
  16. Primary Market Research
  17. Secondary Market Research
  18. Types of Market Research
  19. Face-to-Face Interviews
  20. Focus Groups
  21. Phone Research
  22. Survey Research
  23. Online Market Research
  24. How to Do Market Research
  25. Benefits of Market Research
  26. Industrial Market Segmentation
  27. Foundations of Industrial Market Segmentation
  28. Impact on Industrial Marketing Strategies
    29. Part 3: Targeting, Positioning, and Customer Insight
  29. Product Positioning Basics
  30. Meaning of Product Positioning
  31. Positioning Types
  32. Price-Based Positioning
  33. Quality-Based Positioning
  34. Differentiation
  35. Convenience
  36. Customer Service
  37. Advantages of Product Positioning
  38. Relationship Between the Company and the Market
  39. Finding Your Ideal Customers
  40. Customer Persona Construction
  41. Making a Selling Point
  42. Formulating Ad Campaigns
  43. Brand Recognition and Acceptance
  44. Evaluating and Adapting
    45. Part 4: Marketing Mix and Core Frameworks
  45. Marketing Mix and the 7Ps
  46. Product
  47. Price
  48. Place
  49. Promotion
  50. People
  51. Process
  52. Physical Evidence
  53. Marketing Mix Process
  54. Marketing Mix Physical Evidence
  55. SWOT Analysis
  56. Strengths
  57. Weaknesses
  58. Opportunities
  59. Threats
  60. How to Do a SWOT Analysis
  61. STP Marketing Model
  62. Segmentation, Targeting, Positioning Process
  63. STP Examples, Nike, McDonald’s, iPhone
    64. Part 5: Strategic Analysis Models
  64. Porter’s Five Forces
  65. Industry Competitiveness
  66. Threat of New Entrants
  67. Supplier Power
  68. Buyer Power
  69. Threat of Substitutes
  70. Ansoff Matrix
  71. Market Penetration
  72. Market Development
  73. Product Development
  74. Diversification
  75. BCG Growth-Share Matrix
  76. Stars
  77. Cash Cows
  78. Dogs
  79. Question Marks
  80. AIDA Model
  81. Attention, Interest, Desire, Action
  82. Advanced AIDA Models
    83. Part 6: Funnels, Growth, and Behavioral Models
  83. Marketing Funnel
  84. Kotler’s 5 A’s
  85. Aware
  86. Appeal
  87. Ask
  88. Act
  89. Advocate
  90. Blue Ocean Strategy
  91. PESTLE Analysis
  92. Pirate Metrics, AAARRR Framework
  93. Hook Model
  94. STEPPS Framework
  95. Honeycomb Model
  96. Bullseye Marketing Framework
  97. RACE Model
    98. Part 7: Product, Value, and Market Fit
  98. Lean Canvas Model
  99. Problem
  100. Customer Segments
  101. Unique Value Proposition
  102. Channels
  103. Revenue Streams
  104. Product Strategy and Management
  105. Product Life Cycle
  106. Target Market
  107. Product-Market Fit
  108. Competitor Analysis
  109. Product Positioning Statement
    110. Part 8: Channels and Performance
  110. Choice of Marketing Channels
  111. Offline Marketing Channels
  112. Online Marketing Channels
  113. Emerging Marketing Channels
  114. KPIs for Channel Performance
  115. Sales Revenue
  116. CAC and CLV
  117. Conversion Rate
  118. Retention Rate
  119. ROI
    120. Part 9: Budgeting and Market Expansion
  120. Marketing Budgeting
  121. Setting a Marketing Budget
  122. Allocating the Marketing Budget
  123. International Market
  124. Market Entry Strategies
    125. Part 10: Consumer Behavior and Decision Making
  125. Understanding Consumer Behavior
  126. Types of Consumer Behavior
  127. Consumer Decision-Making Process
  128. Problem Recognition
  129. Evaluation of Alternatives
  130. Purchase Decision
  131. Post-Purchase Behavior
    132. Conclusion
  132. Conclusion

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