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Pricing Strategies Explained

Pricing Strategies Explained

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How to choose the right price, boost revenue, and sell smarter using 13 proven pricing strategies and practical tools.

  • Learn 13 clear pricing strategies from penetration to value based and micro upgrades
  • Understand how price shapes perception, margins, CAC, and long term revenue
  • Use smart tactics like bundles, decoys, and location based pricing to lift sales
  • Apply templates and planners to test prices, personalize offers, and avoid common traps

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Pricing isn't guessing

About Pricing Strategies Explained

Pricing shapes how customers see your product and how much revenue you can earn. Yet most businesses guess their prices instead of using a clear system.

This eBook gives you a structured way to make smarter pricing decisions. It breaks down 13 practical pricing strategies and shows you when, why, and how to use each one.

You’ll learn how price influences perception, demand, margin, and growth. You’ll understand modern methods like location based pricing, micro upgrades, and tested price increase tactics. You’ll also get templates, planners, and tools that help you test ideas and apply real changes fast.

From choosing the right strategy to running pricing experiments and building strong upsell paths, this guide helps you charge with confidence and increase revenue with clarity.

What you get inside

Table of contents

    Part 1: Foundations of Pricing
  1. Understanding the Psychology of Price Perception
  2. Pricing and Brand Positioning, How Price Shapes Promise
  3. The Economics You Need, Margin, Elasticity, CAC, LTV
    4. Part 2: Core Pricing Strategies
  4. Penetration Pricing Strategy, Win Market Share Fast
  5. Price Skimming Strategy, Capture Early Adopters First
  6. Geographical Pricing Strategy, Modern Location-Based Pricing and Parity Rocket Use Cases
  7. Cost-Plus Pricing Strategy, Simple, Transparent, with Modern Caveats
  8. Freemium Pricing Strategy, From Free Users to Paying Customers
  9. Razor-Blade Pricing Strategy, The Base Product That Pays Later
  10. Price-Increase Pricing Strategy, Our Tested Survey and Urgency Method
  11. Captive Pricing Strategy, Monetize the Ecosystem
  12. Value-Based Pricing Strategy, Charge for Perceived Value, Not Cost
  13. Decoy Pricing Strategy, The Power of a Third Option
  14. Bundle Pricing Strategy, Sell More by Packaging Wisely
  15. Pay-What-You-Want Pricing Strategy, When Surrendering Price Wins Trust
  16. Micro-Upgrade Pricing Strategy, Feature-Level Upsells That Add Up
    17. Part 3: Selling More, Smarter
  17. What Is an Upsell and How to Do It Right
  18. Cross-sell That Feels Useful, Not Pushy
  19. AfterPurchase, Turn One Sale into Many
  20. The Subscription Imperative in 2025, Why Recurring Revenue Rules
    21. Part 4: From Strategy to Action
  21. How to Choose the Right Pricing Strategy for Your Business
  22. Pricing Experiments, Planner, A and B Tests, and Survey Scripts
  23. Customer Segmentation and Price Personalization, Ethics and Tactics
  24. Pricing Governance, Policies, Controls, and Rollout Playbooks
  25. Pricing Pitfalls to Avoid, Common Traps and How to Escape Them
    26. Appendices
  26. Pricing Experiment Planner, Google Docs Templates
  27. Perceived Value Map, Template and Example
  28. Revenue Mix Tracker, Bundle and Upsell Model Tracker
  29. Glossary of Pricing Terms
  30. Suggested Tools, including Parity Rocket and other SaaS

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